• Here’s the link to the full interview. The audio quality is frightfully bad but the content is riveting.
  • Working on a Broadway musical is the equivalent of selling sugar water when you could be changing the world. Nothing wrong with selling sugar water but man, this is a step down from working at Apple. How does Forstall not feel like he’s spinning his wheels compared to what he did for two decades at NeXT and then Apple? Why isn’t he working at a tech company solving new exciting problems? Or is he, and he’s just keeping it under wraps?
  • Good choice picking NeXT over Microsoft when deciding where to work post-graduation.
  • How many people know how to both program and cook fish?
  • “I don’t care what anyone says. We’re giving you an offer and you’re going to accept it. But pretend like you care in the subsequent interviews.” So many little stories of Steve Jobs that are both brand new but instantly familiar sounding.
  • Turing Test
  • The iPhone started out as the iPad, which started out because Steve didn’t like a guy at Microsoft. Mmm.
  • “We’re not very good at going through orifices to get to the end user,” referring to carriers.
  • The first text message Forstall ever sent was on the iPhone.
  • The way carriers worked with hardware manufacturers with varying spec books depending on phone’s features is fascinating. Apple only agreed to the lowest level and then handled the rest exclusively on its end. Cingular Wireless (now AT&T) agreed to this proposition and they were not disappointed.
  • Scott’s recall of his efforts to make the wifi free at the Four Seasons so the iPhone could instantly connect to the network is great.
  • The story of Steve saving Scott’s life needs to be in every book on Steve Jobs. Having heard it, I now feel like Becoming Steve Jobs is woefully incomplete. Hadn’t realized just how close Scott was to dying.
  • Scott’s certainty of the iPhone’s success and excellence and his disregard for negative reviews is fascinating. In hindsight his gut was 100% right on.
  • Scott was surprised to hear of Jobs’ death. He always thought he could beat the cancer, but alas.
  • Agreed that skeumorphism is a terrible word. It’s the best single word to describe the original iPhone operating system though.
  • John Markoff needs some help. It’s easy to watch interviews by polished pros and take for granted how smooth they are. “I never know how to end these things” is not the final sentence you want to say when interviewing someone.
  • Completely an aside, but I must say something about Julian Smith’s short video One Bad App. The character who plays Forstall says that unfortunately he doesn’t like very many people. He comes across as short tempered. I’m only bringing it up here because it does make me wonder what Forstall was like to work with at Apple. Well, and it’s a hilarious video if you’ve never seen it.
  • It’s sad that Forstall had to leave Apple. Seriously sad. Watching him here, I’m thinking, Man, was there no way it could have worked out to keep this guy? He’s gold. If Forstall were to rejoin Apple today, I’ve got to imagine he would figure out a way to get along with Jony Ive.
  • In similar vein, I was recently viewing screenshots of iOS 6 and finding myself genuinely missing the skeumorphic design. Today’s flat design just has nothing of the character and wistful muse of the original. Seriously, look at a screenshot of iOS 6 and tell me with a straight face that you don’t sometimes miss this. Design taste and demand is in a constant flux. Will there be a time when the industry moves back to this en masse?