Gottfried Chen, Twitter:

and like Windows, it’s 7, 8, 10

In Apple’s keynote today, everyone on stage called it the “iPhone ten”, not “iPhone ex.” So, serious question. Will there be an iPhone 10 in another few years, after the 8 and 9? Will iPhone X continue to be its own product line? So you’ll end up with two different SKUs that sound exactly the same? And why wasn’t today’s iPhone 8 called the iPhone 7S, given how incremental its improvements were? So many unanswered questions and future problems that Apple introduced today in its naming conventions.

I don’t get it. But hey, at least it’s not called an iPhone Pro.