How to know when you’re the underdog: when you have to make little jabs at your superior competitor. Google does that very noticeably in its “Meet Google Pixel 2” video, twice.1 First, it mocks the iPhone for needing two cameras to handle portrait mode. Second, it mocks the iPhone’s storage capacity.

I’ll leave the pundits to debate whether Google’s portrait mode is just as good with a single camera as Apple’s with two cameras, but I will pick a bone with the “Storage Full” iOS screenshot. That screenshot appears in iOS when your device is full, not your iCloud storage. The iPhone 8, 8 Plus, and X all come in 64GB and 256GB configurations. The Pixel 2 comes in 64GB and 128GB. So if you want to buy the phone that has the most amount of storage capacity directly on the device, you’ll buy an iPhone. I agree it’s ridiculous that Apple nickles and dimes you with its optional iCloud storage; at a minimum, you should have free iCloud storage up to your device capacity, so you can have a full backup of your iPhone regardless of how full your device is. Even better would be having unlimited free storage, as Google offers. But regardless of that, Google’s positioning on this matter in this promo video is careless and misleading. Showing that iOS screenshot in the context of boasting about free unlimited cloud storage is false equivalence.

This sort of roughshod attention to detail permeates Google’s hardware, software, web design, and advertising. It really rustles my jimmies.


  1. You never see Apple condescend to this sort of thing, for the simple reason that it doesn’t have to. Its devices stand on their own feet, without the need to throw fantasy mud abroad. ↩︎