From the Strava blog:

Strava has long been the place to record your activities, but there’s a lot more to being an athlete than working out. Stories, photos, questions, gear tips, route recommendations, activity invites – starting today, you can share more of your athletic life with posts.

With this new functionality, we’re redesigning the feed so that it’s easier to see what’s going on in your athletic world. Activities remain at the heart of the new feed, with photos, maps and achievements more prominently displayed so your efforts get the attention they deserve.

Your activities and achievements stand out in the new feed.

I’m not happy about this feature. Strava isn’t a social network. It’s not about sharing ideas. It’s about tracking your athletic activities and those of your friends. If I see a Strava post from someone in my feed, I will unfollow them. No offense. I just refuse to allow this sort of nonsense in my home feed.