Let’s look at the facts:
- Most people use Google as their search engine.
- Most people use Chrome as their browser.
- AMP pages are faster than any other type of page.
- As a result, Google’s won the battle of persuasion to the end user, and that’s all that ultimately matters. Google wins.
People can complain all they want atop the peak of the moral high ground, but we’re never going back to a pre-AMP era. No end user wants that, including myself. Every time I load an AMP page, I’m happy, because I know it’s going to be fast, and fast is what we want when we’re on Google, particularly on mobile. Google innately gets this, which demonstrates that the company real does care about the mobile web more than some people give it credit. Every major site I know is implementing AMP, because why wouldn’t they?