For several hours today, this piece on Daring Fireball had a typo on it, spelling “Intriguing” as “Introguing.” Twitter took note of it.

The piece talks about a deal that Apple is making, one that likely wouldn’t be happening if it weren’t for the tax reform that the Trump administration has made. You can agree or disagree with the merit of the tax changes, but I don’t think you can disagree with that fact.

Meanwhile, it’s surprising the shocking number of typos and errors that have been lately appearing on Daring Fireball. The other day I shared with a friend a screenshot of the page with a typo in the lead story and a sidebar in HTML disarray, with pieces of unescaped markup appearing directly on the page.

It’s funny to me that the man who deeply laments the fact that not all sites use true quote marks “despite the fact that, algorithmically, it’s a solved problem,” can’t figure out a way to run a simple spell checker on his site. Which is more important: true quote marks (which some people argue should be completely done away with on the web anyway) or properly spelled English sentences?

What’s more ironic is the fact that he also considers Trump to be a “moron” simply for using capitalized sentences:

Seriously. No snark. Can someone who supports Trump please explain to me how his choice of which words to capitalize, and which ones to quote, isn’t proof that he’s a “Moron”?

Are we to deem capitalized words to be a greater transgression than misspelled words?1 Actually, Trump’s capitalization strategy has Gruber talking about his content. That was Trump’s goal, so joke’s on Gruber. If you can’t immediately spot that then I have a book for you.

If blog posts were as impossible to edit as tweets, then I sometimes wonder if Gruber’s feed would be less full of them than the president whom he considers a moron for less linguistically offensive behavior.

Moreover, capitalizing strategic words is something that all English writers did 200+ years ago (I’m looking at your autobiography, Benjamin Franklin). Many writers continue this practice to this very day. For a prominent example, I offer Mitch Joel, president of Twist Image, the largest digital marketing agency in Canada. Take this piece he wrote back in February 2009 and notice how many nouns are capitalized that normally aren’t in modern prose:

If you could name one thing that was really missing from your Digital Marketing strategy, what would it be?

The general sentiment is that most companies feel like they are either totally missing the boat when it comes to Social Media (either that or they feel like they are missing the point) or are struggling to understand how to be more efficient with their Search Engine Marketing.


It turns out that saying most corporate websites suck is not a personal criticism, it’s a simple reality of how we - as Marketers - see ourselves and our competency when building and developing these digital marketing strategies.

Does anyone dare call Mitch Joel a moron for this?

If you’re not guilty of a double standard, John, then you may throw the first stone. Otherwise, maybe it’s time to put your rocks down.

  1. “We hold the US president to a higher standard.” Sure. But Trump doesn’t make a living writing tweets. John Gruber does make a living writing Daring Fireball. ↩︎