This is one of my all-time favorite pieces by DHH. It’s brutally savage and rings true.1 His 5-step process is an essential guide for how to nurture professional creativity.


  1. My only complaint about DHH’s writing style is his disrespectful and borderline obnoxious crassness. Using four-letter words to get a point across is a lazy copout to serious prose, and it achieves no service to the reader. ↩︎