Nathan Kontny, CTO at Highrise, writing at Medium:

So I made Trick A Journalist as satire on how bad marketing has gotten. But I also made it for a much more important reason.

It’s a Bad Marketing Honeypot. The people signing up for this, and unfortunately there’s quite a few, are banned from using Highrise.

In Shoe Dog nomenclature, I imagine that Phil Knight’s dad would call building “jackassing around” on the web, but still, this is awesome.