Ben Thomas, two days ago:

Apple released a new flagship iPhone yesterday, the iPhone XS.

This is the time of year where your social circle rolls its eyes at the “lack of innovation” that Apple demonstrated with its new iPhones. It makes you smile wanly though, because you know they have last year’s iPhones, and somehow, by this time next year, they’ll own this year’s. That’s because the iPhone is a franchise. Ben Thompson does a fantastic job laying this out, and I recommend reading his piece in its entirety. It’s calm, objective, and adroit, as usual.