Whenever you see one of these announcements, keep this in mind: a name change usually means that a company wants to change the perception of its brand.1

Back in my college days when I did a lot of freelancing, I worked with Infusionsoft on a number of client projects. It was a hefty piece of machinery and nowadays the much simpler GetDrip.com does everything it did, except it doesn’t come with a $2,000 initiation fee and a steep learning curve.

  1. Case in point: Apple isn’t going to be changing its name any time soon. ↩︎